Native Instruments update warning is entitled ‘Critical Upgrade’.
Whilst it is great that Native Instruments caught this issue and immediately warned everyone, this is not good press for Native Instruments!
There appears to have been so many issues recently, mainly caused by Mavericks or iTunes integrations, it kinda causes people to lose faith in a product, especially when your livelihood depends on it.
Maybe it’s time Native Instruments built a computer!?
One way to guarantee success in the technology industry is to completely ‘own’ the entire experience.
Similarly to how Apple did it, by owning all the software, such as Final Cut and Logic and iWork etc. they own the entire process, from manufacture to the street, including software, hardware, lessons, every part of the experience. This is why they can guarantee the quality.
With Windows, different companies own different parts of the hardware and the software comes from all over the place. This is what often causes issues in compatibility.
Google now own their own computers, it works with Google Chrome and their suite of apps. So why can’t Native Instruments own the whole experience with Traktor?
The Native Instruments, Traktor Computer
They are certainly on their way to this with the recent launch of the Maschine Studio. They have taken their Maschine product, and introduced screens. Whilst this still requires the connection to a computer, it is somewhat removing the focus.
The only thing harming the reputation of Traktor right now is compatibility! So, to remove the problem, would mean to remove the need to be compatible.
The answer, is to build their own computer:
- Imagine that it comes with Traktor Pro built in, so no need to install anything.
- I would imagine it to run a Traktor operating system.
- Updates could be automatically sent.
- It would include all relevant USB connectors (perhaps upgradeable to the newest USB connectors).
- It would have the best sound card for the job.
- It would be designed to match all NI gear.
- Could have built in short cut keys, perhaps colour coded.
- It would have a massive hard drive for music.
- It could also manage Maschine software to enable easy communication between Traktor and Maschine.
Keeping your personal computer separate from your DJ computer could also limit issues with malware and keep your drive trim of excess nonsense.
I feel that creating a Traktor Specific Laptop from Native Instruments would be a wise move. They wouldnt need to stop production of their Windows / Apple systems, but for those who want rock solid reliable DJ setup, opting for a Traktor specific computer would ease the mind and reduce the concerns of compatibility.
Is this something that you can see Native Instruments creating? Would you use something like this? Is this the way of the future, or do you think computers will be gone from DJ’ing in the future? I would love to know your thoughts below in the comments.